--- title: FBR Franchisor Blog description: Franchise Business Review's blog for franchisors offers best practices for franchise professionals in operations, development, marketing, private equity and more. --- [![Franchise Business Review](https://fbrblog.franchisebusinessreview.com/hubfs/FBR_December2018%20Theme/Images/FBR_Logo_Driving_trans.png)](https://tour.franchisebusinessreview.com/) ## About Franchise Business Review is the only independent market research firm that specializes in benchmarking franchisee satisfaction based exclusively on ratings and reviews from franchise owners. [Learn More](https://tour.franchisebusinessreview.com/about-us) ## The Importance of Franchisee Satisfaction Franchisee satisfaction has a direct and measurable impact on system profitability. Research shows that brands with high franchisee satisfaction drastically outperform brands with low satisfaction on every key performance metric. [Learn More](https://tour.franchisebusinessreview.com/the-importance-of-franchisee-satisfaction-and-engagement/) © 2018 Franchise Business Review 155 Brewery Lane | Suite 5 | Portsmouth, NH | 03801